Total paid music subscribers in the Middle East at the close of last year, says Midia, stood at 1.3m.Īpple Music and Deezer, it estimates, currently account for a little over half a million subscribers across the region. Midia reports that Anghami currently has approximately 50m total users in the Middle East, up from 30m last year. “It might just be that it won’t be the Spotifys and Apples that crack the emerging markets, but instead local players with local expertise, relationships and content.” “Deezer is hoping to get a head start on Spotify in the Middle East, but even with this exclusive deal it faces serious competition from dominant local player Anghami. – are the platforms that have succeeded in emerging markets, not Apple or Spotify.
“With the exception of Latin America, local players – Tencent, KKBox, Line etc. “As western markets edge towards maturity, labels and streaming services need emerging markets to deliver growth to sustain the momentum,” Midia founder Mark Mulligan told MBW. Midia Research this week released a new report showing that the current streaming market leader in the Middle East is Anghami, which has much of the most important local content on its service.
“Deezer is hoping to get a head start on Spotify in the Middle East, but even with this exclusive deal it faces serious competition from dominant local player Anghami.” “There’s a huge growth potential in streaming in the region and we look forward to being in the driving seat on that journey.” We have a clear ‘local hero’ approach, and the distribution agreement enables us to embrace local artists and music scenes like never before. Deezer has clarified that there are some legacy agreements which will remain in play for the coming few months but, as they expire, the firm will become the sole digital distributer of Rotana’s music audio and video content in MENA.Ī Deezer spokesperson told MBW: “We’re excited to work with Rotana.
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